What more can I say? It's a floating cupholder for all your waterside shenanigans.

There are a surprising number of floating cupholders on the market. We're talking hundreds of products – all trying to make drinking out on the water easier. When the team behind Floatinator needed a new brand, we knew it was time to rise above. The tagline – Go with the float. – is the starting point for this standout product in the nautical world.

Cheers to the Atomicdust crew.