"Sensory Deprivation Tank" sounds terrible. So we got creative giving Float a brand that speaks to people.
When it comes to a brand like Float, you have to add a large education component to the overall branding. While floating is gaining popularity, it's changed a lot since the "sensory depravation" tanks of the 70s. The branding helps build the story with a natural and modern look built to give a visual sense of openness. The tagline – Rise above. – helps build a foundation for the brand, highlighting the physical act of floating in water and mentally rising above everyday stress.
Made next door to Float at Atomicdust.