I've had the chance to work on numerous brands and projects in the healthcare industry. Here are a few of my favorite projects from the past few years.
Elsevier DirectCourse is an online university for direct service professionals. We helped create an entirely different tone for the industry that celebrates the diversity of people with physical and developmental disabilities – and the dedicated men and women who provide exceptional care across the country. By working with the established leader in their field, we helped raise the bar for an entire industry through modernizing the DirectCourse site.
Elsevier | Mosby's Home Health Care
When Elsevier was ready to add to their established Mosby's brand of nursing education products, we learned the ins and outs of home healthcare. We focused on the benefits of how the courses help nurses and family members learn how to care for the elderly living at home. The campaign tagline Make care right at home. solidified the importance of the program for CNOs at nursing homes and home care agencies.
In a sea of blue competitors, e-MDs, an electronic health record company, wanted to stand out as they showcased a new product. Their Revenue Cycle Management solution takes a different, data-driven approach to helping doctors manage their practices. So we took a simply different approach to help them make a splash at HIMSS, the largest healthcare IT tradeshow in the country.