Branding | Signage
In one of the most eye-opening projects in my career, I helped the team at FLOAT reestablish their brand during a time of growth for their business. As they prepared to open a second float tank sanctuary in St. Louis and launch a float-industry conference, we worked to get to the root of who FLOAT is – and what they're all about. As visitors enter to float, they leave the everyday behind them. That became the inspiration for the tagline, Rise above. Paired with this simple line, the FLOAT design and identity came together as a modern, natural representation of the openness and relaxation found inside each float tank. The signage for this project embodies the branding well and took home an American Package Design Awards from Graphic Design USA.