After decades in the conservative commercial real estate industry, the founders of Green Street St. Louis went their own way. They needed a brand and website to match. Something that represents their differnet approach to the industry. Anchored by the tagline – Make more possible. – we created brand that entrepreneurs could get excited about in a modern and approachable package.
Branding + Packaging
A new tagline – Mix life up. – and packaging is helping Nina's Natural cocktail mixers stand out on the shelves. In the alcohol aisle, fighting for customers' attention means going up against some of the world's largest brands. White space, unexpected pops of color and an inviting story helps people across the nation mix better drinks with Nina's Natural.
Branding | Website
EyePromise, a natural eye health supplement, needed a new approach to reach customers. We worked to discover the promise behind EyePromise, the reason anyone would take this daily supplement. The key is, that inside each pill, there are key nutrients that help our eyes see better every day, even as we age. That promise became the tagline, because EyePromise helps everyone Live in focus.
Branding | Collateral
Awards: American Package Design Awards, Graphic Design USA
When it comes to a brand like FLOAT, you have to add a large education component to the overall branding. While floating is gaining popularity, it's changed a lot since the "sensory depravation" tanks of the 70s. The branding helps build the story with a natural and modern look built to give a visual sense of openness. The tagline – Rise above. – helps build a foundation for the brand, highlighting the physical act of floating in water and mentally rising above everyday stress.
Wheelhouse Downtown has become a fixture for nights out on Fridays and Saturdays. But entering the 2016 baseball season, Wheelhouse needed a campaign to help them become a top destination for fans before the game.
Awards: AIGA Member Feature
Parkway Schools offers Career & Technical Education (CTE) courses that go beyond shop and home economics – but students and parents had no idea. By rebranding the CTE program, we highlighted various programs, from accounting to culinary arts, to inspire students to follow their dream career paths from an early age.
Branding | Website
There are a surprising number of floating cupholders on the market – all trying to make drinking out on the water easier. When the team behind Floatinator needed a new brand, we knew it was time to rise above. The tagline – Go with the float. – is the starting point for this standout product in the nautical world. Take a look at Floatinator.com.
Finanical services brands are often corporate and stale. To help the professionals at Artesys share what makes them different in the world of finance, we delivered a website unlike any other. Bold positioning challenges investors to tap into the Artesys Advantage and finally "Take the work out of retirement."
Awards: Gold W3 Award
When it comes to car and motorcycle dealerships, no one expects a great experience on the web. But Gateway BMW, St. Louis’ BMW motorcycle dealership, grew out of a desire to give local customers the best experience. We used bold photography and simple, active copy to give everyone who comes to the site the rush of riding and an authentic BMW experience.
With the launch of a new product to help medical practices manage their operations, e-MDs needed to take a completely different path to stand out from the larger leaders in the industry. They needed something Simply different.
Print Ads + More
Even as print declines, the last-minute, one-off print ad will always be around. Here are a few I've worked on – along with other print pieces.