From packaged goods on store shelves to retail environments, I have worked with countless brands to make connections with consumers. Take a look.
Nina's Natural cocktail mixers
A new tagline – Mix life up. – and packaging is helping Nina's Natural cocktail mixers stand out on the shelves. In the alcohol aisle, fighting for customers' attention means going up against some of the world's largest brands. White space, unexpected pops of color and an inviting story helps people across the nation mix better drinks with Nina's Natural.
The calm, natural look is a part of carrying over who Float is all about. At this flotation therapy center in St. Louis, visitors relax into complete darkness and silence while floating in a pod of warm saltwater. Our new branding starts with the tagline Rise above. – an invitation for everyone to leave the stress of daily life behind.
Meet St. Louis' first arcade bar, Start Bar. After creating a brand and public-facing language, all that was left was designing and thinking through the entire space. As Copywriting turned into helping choose lighting fixtures, the most noteworthy words were inspired by a Wu-Tang Clan classic. Coins Rule Everything Around Me is the first thing visitors see when they walk in, and one of the last, minted on to thousands of tokens.